Trust in business means doing the right thing and doing things right for the good of all shareholders through the strategic alignment of values with behavior, words and actions. Trust and communication … these are the lifeblood of any organization and the glue that holds us together. Trust and communication are closely interwoven. At its … Continue reading
The 2013 Edelman Trust Barometer, the firm’s 13th annual trust and credibility survey, reported on a serious crisis of confidence in leaders of both business and government. Richard Edelman, CEO of Edelman PR, stated: “Less than one fifth of the general public believe business leaders and government officials will tell the truth when confronted with … Continue reading
According to Rohit Bhargava, author of “Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action,” one key to building trust as an organization is to make your company more likable. Across the business world and beyond, likeability has a fundamental power in most of our interactions with people and organizations. Likeability makes the … Continue reading
Fast Company talked to Don Peppers, who coauthored the book, Extreme Trust: Honesty as Competitive Advantage, with Martha Rogers, about trust-based relationships between consumers and customers. Don Peppers talks about Zuckerberg’s Law, which is that we interact with others about a thousand times as much today as we did 20 years ago. “It only stands to reason … Continue reading
A 4/3/12 Forbes article by Charles Green, Why Trust is the New Core of Leadership, talks about the growing importance of trust in business. Charles Green compares the old and new worlds of leadership and business: Old Leadership: Old Business The essence of business was competition. Shareholder value was the main goal, as well as … Continue reading
It is the intangibles that make trust critical to the bottom line: Trusting relationships help increase profitability, market value and competitive advantage, lower costs, and provide greater efficiencies. Creating a bond of trust between managers and employees leads to an increase in morale, lower turnover and improved productivity. The better you communicate and trust, the … Continue reading
The Decision to Trust: how leaders create high-trust organizations, by Robert F. Hurley, is an excellent, highly researched book on trust. Charlie Green, Trusted Advisor Associates, www.trustedadvisor.com, who interviewed Robert Hurley, called it “one of the best books written in recent years on trust.”
A recent issue of Better Business Bureau TrustBrief (1/23/12) reported a story from CBS MoneyWatch (1/23/12) on why employees aren’t sharing their ideas: 1. Does there always have to be a person at fault? 2. Have you already made up your mind? 3. Does the boss speak first? 4. Is failure punished? 5. Are you … Continue reading
This year’s global trust survey, conducted by Edelman, the world’s largest independent public relations firm, showed that government is the least trusted institution (trust in goverment suffered its steepest decline in Edelman history), followed by trust in business, while trust in social media is up. For the fifth year in a row, NGOs are the … Continue reading