Edelman’s 2012 Trust Barometer – Trust in business, government down — Trust in media rising

This year’s global trust survey, conducted by Edelman, the world’s largest independent public relations firm, showed that government is the least trusted institution (trust in goverment suffered its steepest decline in Edelman history), followed by trust in business, while trust in social media is up. For the fifth year in a row, NGOs are the … Continue reading

Top companies doing the right thing

Here’s a list of annual publications that rank top companies who are trying to do the right thing: – America’s Most Trustworthy Companies www.trustacrossamerica.com – World’s Most Admired Companies – Fortune www.fortune.com (This ranking includes a list of the best & worst in social responsibility) – Green Rankings (environmental performance) – Newsweek www.newsweek.com – Global … Continue reading

The Page Principles – a template for building trust

I’m reading a 2004 book on trust, “Building Trust: leading CEOs speak out: how they create it, strengthen it, and sustain it,” a publication of the Arthur W. Page Society. The following template for building trust was developed in the 1930’s, “another time of dismay about corporate performance and economic uncertainty.” Arthur W. Page, the … Continue reading

Doing business the right way – Ethisphere and Ethical Companies to ring The Opening Bell at NYSE

Ethisphere will ring The Opening Bell at the New York Stock Exchange on Wednesday, 9/28/11, at 9:30a.m. EDT with leaders from select NYSE-listed World’s Most Ethical Companies in recognition of the financial success associated with doing business the right way. Companies who will join Ethisphere for the bell ringing include: AECOM, Aflac, Ford, General Electric, … Continue reading

CEO Corner: Relationship between ethics and customers

In the 1/19/10 issue of Forbes.com, Don Kraus, CEO, Clorox, discussed how an organization can influence customers with the way it conducts its business. “Influence comes from integrity and trust,” says Mr. Kraus. “Integrity, to me, is the foundation of trust, and trust is the grease of commerce.” To build and maintain trust with customers: … Continue reading

UK survey: 0nly 40% of employees say their business is ethical

According to HRZone, only 40% of employees say their business is ethical (article by Cath Everett, April 28, 2010). “While employers that adhere to corporate social responsibility and environmentally-friendly business practices show better rates of employee engagement and retention, only two out of five UK staff believe that the organisation they work for behaves ethically.” … Continue reading

Spotlight on Ethics: more to business than making money

A Wall Street Journal article (April 15, 2010) reports that many business schools are giving ethics more classroom time, in response to critics who have suggested that B-schools bear some responsibility for the “culture of excess risk-taking” that contributed to the financial crisis. Faculty are recognizing that … “a company has responsibilities beyond its shareholders’ … Continue reading

It Can Pay To Be Ethical – Ethisphere Institute’s 2010 List of World’s Most Ethical Companies

The Ethisphere Institute announced its fourth annual selection of the World’s Most Ethical Companies on March 22, 2010. The list shows a strong correlation between business ethics and performance. These companies go beyond making statements about doing business “ethically” and translate those words into action. Investing in ethics is beneficial for any company, even in … Continue reading