This year’s global trust survey, conducted by Edelman, the world’s largest independent public relations firm, showed that government is the least trusted institution (trust in goverment suffered its steepest decline in Edelman history), followed by trust in business, while trust in social media is up. For the fifth year in a row, NGOs are the … Continue reading
Here’s a list of annual publications that rank top companies who are trying to do the right thing: – America’s Most Trustworthy Companies www.trustacrossamerica.com – World’s Most Admired Companies – Fortune www.fortune.com (This ranking includes a list of the best & worst in social responsibility) – Green Rankings (environmental performance) – Newsweek www.newsweek.com – Global … Continue reading
I’m reading a 2004 book on trust, “Building Trust: leading CEOs speak out: how they create it, strengthen it, and sustain it,” a publication of the Arthur W. Page Society. The following template for building trust was developed in the 1930’s, “another time of dismay about corporate performance and economic uncertainty.” Arthur W. Page, the … Continue reading
The Ethisphere Institute announced its fourth annual selection of the World’s Most Ethical Companies on March 22, 2010. The list shows a strong correlation between business ethics and performance. These companies go beyond making statements about doing business “ethically” and translate those words into action. Investing in ethics is beneficial for any company, even in … Continue reading
Johnson & Johnson ranked as the most reputable U.S. company, according to Reputation Institute’s 2009 U.S. Reputation Pulse. Other companies in the top five: Kraft Foods, UPS, General Mills, and FedEx. AIG, the financial services firm, suffered the biggest drop in the index. Last year’s winner, Google, fell to number eight and lost significant reputation … Continue reading