Fast Company talked to Don Peppers, who coauthored the book, Extreme Trust: Honesty as Competitive Advantage, with Martha Rogers, about trust-based relationships between consumers and customers.

Don Peppers talks about Zuckerberg’s Law, which is that we interact with others about a thousand times as much today as we did 20 years ago.

“It only stands to reason that the role trust plays in our existence has also gone up incredibly, and we can see this all around us. Consumers are already beginning to demand a higher level of trustworthiness: what we call trustability, proactive trustworthiness, or extreme trust.”

View the full article: The Competitive Advantage of Gaining Customers’ Trust Early (4/26/12).