A 2/16/10 article in Ethisphere magazine, Cheating: You Have to Sweat the Small Stuff, reports that cheating is widespread in our culture.

Rushworth Kidder, the founder of the Institute for Global Ethics and author of books including Moral Courage. found that people consistently tend to cite truth-telling or honesty as one of their five most cherished values. However, knowing doesn’t lead to doing.

Dr. Carolyn Y. Woo, author of the Ethisphere article and dean of the Mendoza College of Business at the University of Notre Dame, states that responsibility for the values that drive our actions and decisions must be borne by everyone. Woo also comments: “Small daily actions, not words or intentions, are the building blocks of the right stuff – authenticity, integrity, care for others, courage.”