Companies are revamping their marketing and focusing on building credibility, due to increasing numbers of consumers who distrust business (see Edelman’s Trust Barometer 2009, Trust in business at 10-year low). “The Great Trust Offensive,” 9/28/09 issue of Business Week, describes consumers’ attitude toward companies: “If you aren’t open with me, I won’t trust you.”
The vision of Golin Harris, named PR Agency of the Year 2007 by The Holmes Report and Large Agency of the Year 2007 by PR Week Awards, is ” … building long-term partnerships based on mutual trust.” Al Golin, Founder and Chairman of Golin Harris, led the firm with this philosophy. A culture of trust … Continue reading
I recently had an opportunity to give a presentation as a guest speaker to a class, Designing Sustainable Strategy Change, for Northwestern University’s Master of Science in Learning & Organizational Change (MSLOC) program, Evanston, IL. I talked about the role of communication during a change process and explored the role of trust as an underlying … Continue reading
An article published by the American Management Association (AMA) referenced a global survey on business ethics conducted by the Human Resource Institute (HRI) and commissioned by the AMA. The survey highlighted the fact that business ethics has both bottom-line and moral implications for business professionals. Survey respondents predicted that factors such as protecting a company’s … Continue reading
To create an environment of trust, business leaders need to be authentic, credible and in integrity – bringing actions and words, both verbal and written, into alignment. It’s about saying what you mean and meaning what you say, consistently living by clearly stated values, and delivering on promises. Robert Bruce Shaw, author of Trust in … Continue reading
Like everything else in life, trusting in a person, process or belief system is a choice. In business, trust is also a choice. Managers who choose to trust, value, respect and empower their employees will be rewarded with a motivated and productive workforce and greater profitability. Leaders who choose to communicate openly and honestly will … Continue reading