More and more companies are awakening to bring the heart and soul back to business, realizing that they don’t have to choose between being in integrity and being prosperous … they can have both.

According to the Conscious Capitalism Institute (CCI), Conscious Capitalism is a philosophy based on the belief that a more complex form of capitalism is emerging that holds the potential for enhancing corporate performance while simultaneously advancing the quality of life for billions of people. The Conscious Capitalism movement challenges business leaders to re-think why their organizations exist and to acknowledge their company´s role in the interdependent global marketplace.

The CCI is sponsoring the 3rd Annual International Research Conference on Conscious Capitalism, May 17 and 18, 2011, Bentley University in Waltham, Massachusetts.