Linkage: Karen Stephenson, Using Social Networks as a Lever for Change

Karen Stephenson is a corporate anthropologist who has been recognized internationally for her pioneering work in human networks within organizations. She brings a knowledge of quantum chemistry, physics and mathematics to her work in designing human networks. A “global nomad,” Karen currently lectures at the Rotterdam School of Management at Erasmus University. Her forthcoming book is titled, The Quantum Theory of Trust.

Karen defined three meanings of network:

  • Verb – A set of trust-based relationships
  • Process – Organizational network analysis
  • Noun – Contains the genetic code to an organization’s culture

Some highlights from Karen’s prolific experience and research:

  • All innovation comes out of collegial networks, a measure of social capital.
  • Informal networks are key to decoding a business culture.
  • Need both hierarchy and networks. Together, they form a culture.
  • The fate of cultural change depends on three important network players: the hub, the gatekeeper, and the pulse taker.
    • Hub – multi-taskers who bring people together; very influential in small groups; natural communicators.
    • Gatekeeper – connects people to each other; more self-aware; can use or abuse power; monitors the flow of information. Make sure the gatekeepers are aligned with you.
    • Pulse taker – most subtle, abstract; more difficult to see; indirectly connected to people in an organization; keep a watchful eye on everything; know what the culture is thinking and feeling.

Knowledge of these three roles can be a strategic tool for controlling the communication within a culture. It only takes 5% of these key people to control the culture and catalyze cultural change.On Trust:

  • Trust holds human networks in place; People form networks based on who they trust.
  • Trust is a force field for holding the culture together and a critical element in culture change.
  • Culture is in the networks.
  • Trust relationships are the gold standard of innovative and successful organizations.
  • Key knowledge is held through deep trust and collegial networks.
  • Transactions don’t require a lot of trust.
  • Strategy and decision making don’t require collegial trust. Learning and collaboration require deeper levels of trust.
  • We have to learn how to build networks of trust and collaboration.

Once you detect and diagnose the networks, you are well on your way to accelerating change.