The following five areas have been determined by Good Business International to constitute GOOD BUSINESS EXCELLENCE:
Human Bottom Line
The personal impact and responsibility of business on workers, consumers, and community.
Ethical Action
The value of personal values in for-profit business practice and execution.
Profits and Purpose
Making money while making a positive difference in the lives of human beings.
Green Action
Best green business & environmentally sustainable business initiatives and practices.
Common Good
Non-profit corporate philanthropic endeavors for the common good.