Smart People, a newly launched magazine, developed and published by Jerry Ash, turns knowledge management inside out, moves the knowledge dialogue from corporate management to the mainstream and targets a digital audience.

The aim of the magazine is to spread the news about the ‘knowledge factor’ and to help ordinary smart people capitalize on knowledge in living, learning, choosing, creating and working – which is the five sections of the magazine (only four in the first edition). The goal also is to groom the digitals early to play key roles in KM where the environnment is right and the systems are in place.

More than a magazine, Smart People is the foundation for a community where people can network (Smart People Events), share (Smart People Forum), discover (Smart People Blog), learn (Smart People Webinars), ask (Smart People Talk Radio) and read (Smart People Magazine).

The goals:

• To help smart people use their smarts – and the smarts of others – to succeed and excel in a digital world where the social, political and economic environment will be driven by the Knowledge Factor;

• To prepare smart people to take their knowledge capabilities to the workplace, to partner with their employers in transforming knowledge into real value to benefit themselves, the company and the customers.