In terms of trust in business, the “soft” stuff is the hard stuff. Trusting relationships increase profitability, boost market value, add competitive advantage, lower costs, and provide efficiencies. Creating bonds of trust leads to higher morale, lower turnover, and improved productivity. Partnerships based on trust provide the greatest value at the lowest cost.

Trust need not be measured in standard business or financial terms. The word faith comes from the Latin fidere, meaning “to trust.” The concept of fiduciary responsibility is about more than financials. Trust in Spirit, trust in ourselves, and trust in each other create the bottom line. We can look at trust in economic terms, after we acknowledge the first priority.