Why Trust Matters

Trust Matters. Every day, in every person, and in everything, trust matters.

From the workplace to the marketplace, trust matters: between managers and employees, between customers and suppliers, between people in teams and team members, and one to one.

Organizational Communication

Trust BuildingCommunication and trust – the glue that holds us together. Without a commitment to truth and open communication, a solid relationship cannot be formed. Trust, the essential ingredient for collaboration and effective communication, is critical for organizations that want to create more open and caring cultures.

Change & Transition Management

transitionsTrust is a critical component of navigating change. Restructurings, mergers, and downturns contribute to the breakdown of trust. All parties need to trust that the change will work toward a better way. We help people trust in the process towards acceptance of a new way of working that will benefit both the organization and the individual.

Employee Communication

communicationOpen and honest communication between managers and employees creates mutual trust and understanding. Once you lose trust, you lose the ability to communicate and lead. We develop communication strategies to boost management credibility, enhance employee engagement and build collaboration and teamwork.

Knowledge Sharing & Collaboration

collaborationKnowledge sharing is often a matter of trust. Sharing of information leads to an increase in knowledge and understanding, and, therefore, trust. If distrust and fear are present and the culture doesn’t foster trust, a knowledge sharing environment will not occur. Trust is the glue that holds that environment together. Learn more about organizational trust building »


Establishing TrustTrust is a market asset and key to customer loyalty. Distrust can result in refusal to buy or invest in a company’s products or services. Establishing trust can increase profitability and efficiencies, boost market value, add competitive advantage and lower costs. By integrating trust as a competitive asset, organizations can improve their bottom line and promote their highest good.

Workplace Learning & Talent Management

workplace learning, employee retentionTrust is a critical factor in employee engagement and retention, which can have a bottom line impact on an organization’s profitability (employee turnover costs companies millions of dollars each year). To attract, develop, motivate and retain the best talent, companies must clearly communicate expectations and then deliver as promised. Establishing trust can improve morale, resulting in lower turnover, improved productivity, and increased job satisfaction, creating value for the business.

Related Material & Resources:

Download my article, “Restoring Trust in the Workplace: Building a Common Language of Trust,” for more on the topic of Workplace Learning & Talent Management or browse articles for additional writing.

Why Trust Matters: it’s the glue that holds us together (PDF download), by Noreen Kelly, Leadership Excellence, August 2007.

Follow the Spirit of Trust blog for thoughts and resources on trust, communication, leadership, organizational change and transition, employee engagement and human potential.

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